Warner Bros. Consumer Products (WBCP), Warner Bros. Home Entertainment (WBHE) and Warner Bros. Entertainment Corporate Responsibility (WBE) partnered last week with Habitat for Humanity to launch “There’s No Place Like Home,” a campaign celebrating the 75th Anniversary of the classic film, The Wizard of Oz™. The year-long program kicked off on September 24th with a digital fundraising campaign and, throughout the year, will feature several themed initiatives and events supporting Habitat for Humanity’s work to create decent, safe and affordable housing in partnership with low-income families.
“Warner Bros. Consumer Products has been fortunate to delight fans of The Wizard of Oz through the years with a multitude of products, and our ‘There’s No Place Like Home’ campaign is an extension of our appreciation for this classic film and those who love it,” said Brad Globe, president, Warner Bros. Consumer Products. “The initiative will not only drive excitement among the iconic film’s legions of fans, it will help generate important funds for Habitat for Humanity – a fitting partnership as we celebrate this milestone anniversary.” To donate, go here or click the photo above.
“Warner Bros. is committed to making positive contributions to the communities in which we work and live,” said Susan Fleishman, executive vice president, Worldwide Corporate Communications & Public Affairs, Warner Bros. Entertainment. “As the studio has enjoyed a long partnership with Habitat for Humanity, this serves as an ideal opportunity for us to use the affinity for a classic title like The Wizard of Oz to create awareness and support for such a worthy cause.”
“Every day, in locations all around the world, we see how having a decent home can change lives and transform communities,” said Jonathan Reckford, CEO of Habitat for Humanity International. “Adequate and affordable housing is foundational, and stable housing is inextricably linked to better health, education and livelihood opportunities. The simple statement is true: There’s no place like home.”
In conjunction with the build for Habitat for Humanity, Warner Bros. sponsored the creation of a mural at the local neighborhood library that continued the theme, “There’s No Place Like Home.” Artist James C. Mulligan and the Chuck Jones Center for Creativity along with the Warner Bros. volunteers created a 24′ long mural that will hang in the library for all to enjoy.
Remember you can help the “There’s No Place Like Home” initiative by donating at http://www.thewizardofoz.com/Habitat.