Interview with Steven Chorney–Movie Poster & TV Campaign Artist

TV Guide Cover art 72dpi
Chuck Redux sat down recently with Steven Chorney, the artist behind the posters and  promotional campaigns
for literally hundreds of your favorite TV and movie-going experiences, to find out what makes this particular artist tick…delving into his creative energies, inspirations and passions.  Discover with us the inner-workings of an artist whose creative output spans several decades of memorable movie and TV fare.  

Chuck Redux:  Tell us about the early years, growing up,
what part painting and drawing played in your childhood.

Steven Chorney:  Early years
were spent watching in awe as my father created paintings in oil.  Trained as a professional illustrator in
Toronto, Canada , he especially enjoyed exploring the abstract use of color and
shape. It seemed to me right from the start that this was what I would like to
do also.  What fun!  My earliest recollection of creating a work
of art was in Kindergarten.  After
careful review the teacher  stated
"it's pretty clear you will never be an artist"!   Perhaps that was my motivation to succeed.

CR: 
Did your parents encourage you in pursuing your artistic expression?

SC: 
Yes, my parents were both creative and always had ongoing projects
going on in the home.  They provided a
healthy environment for creativity.

CR: 
Was there a point in your young life when you knew that art would be
your career?

SC:  Without question, from the earliest of my memories, I
wanted to be an artist.
 

CR: 
What do you feel you communicate through your paintings and drawings?

SC:  In my
estimation, the goal of any creative art is not only to capture and hold the
attention of the viewer, but to infuse a "life of it's own" to the
work.  It should at the very least, have
some expression or spark of  life if it
is to communicate anything. Without that the message will be lost
. 

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CR: 
When do you know that a painting or a drawing is successful? 

SC:  What makes a
painting successful is the same principle that makes anything in life,
including people, successful.  Working
together.  When all the elements in a
picture seem to come together, the colors, shapes, the direction of the design,
when these all compliment each other there is a harmony achieved.  This, along with that elusive "spark of
life" are the best ingredients for a successful work. They insure the
purpose or goal of the work is accomplished whether it be to sell a product or
illustrate a story.
 

CR: 
Is it easy for you to let go of a work of art that you’ve been
creating?  How do you know when it’s
done?  Or is it ever done?

SC:  I have read
where artists through the generations have had special feeling for works and
continue to 'improve' the work as long as it is in their possession. Since we
all continue to grow with our experience I suppose we could endlessly retouch
and revise our work.  It is done when it
has served it's purpose or when the deadline arrives, whichever comes
first.  This is one reason I personally
like to have a firm deadline for completion. 
Otherwise we just don't want to let go of it.

CR: 
Are there any major artistic influences that you would want to
cite?  Artists?  Genres? CHSW001-1.lo res

SC:  There are so
many influences to any artist's development a list would be exhaustive.  But to suggest a few I would point as far
back as my father, then I would say my interests in the field of art were
largely unconventional. I was totally absorbed in the art of popular
advertising posters, record album covers, even early animated cartoons from the
likes of Chuck Jones, Tex Avery and Walt Disney. The classic arts seemed so
somber to me at that time, I gravitated toward the lighter, brighter, simpler
arts that seemed like loads of fun! 
Eventually my entry to the professional field of art came through the
back door of Animation Art.  I feel this
part of my experience was a turning point, invaluable in striving to impart
that "spark of life" to art. And it was indeed "loads of
fun"!

CR: 
What has been a highlight of your artistic career? 

SC:  The fun and
excitement of film related work.  First
it was in the Animation Field followed by Television and Motion Picture
advertising. I think the film I was most happy to work on was the Western
styled QUIGLEY DOWN UNDER movie with Tom Selleck.  I love horses and Westerns.  Getting to work on a film like that was a
highlight for me.
  

CR: 
Any special superstitions about working on a painting or a drawing?  Do you have any favorite fetishes (toys,
special pencil, can of brushes must face east, etc.) that adorn your
workspace? 

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SC:  I would prefer
to use the term 'Inspirations' 
concerning the many odd items located throughout my work area. Toys,
automobile hood ornament, Western spurs, all these things have creative
features that seems to provide inspiration for any project.

CR:  Tell us about your working
methods.  Early to rise and work, or work
late at night?  Since you work at
home/studio, do you set a schedule for work
in the studio?

 SC:  Being flexible is the operative word, I
like the feeling of setting my own pace. 
Generally, though there must be a schedule in order to move to
completion.  I divide the projects into 3
sections, 1) research and design then 2) the basic painting, and finally 3) finishing  the detail. Working late is a quiet time to
work but not always practical, so flexibility is important.

CR: 
What’s your favorite color?

SC:  Aqua-blue

CR: 
Why do you paint/draw?  How does
it make you feel when you’re working on a particular image and how do you feel
when you’ve completed it?

SC:  I love it! I
find it to be like therapy, to be a satisfying work and  I feel a sense accomplishment all at the same
time.  After all these years I still find
it to be "loads of fun"!

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